About me
About me
I am Aarij Bawani, a Digital Marketing and SEO Specialist with 4 years of experience in optimizing websites for higher visibility, organic growth, and strong brand presence. I specialize in Technical SEO, Keyword Ranking, and AI Search Optimization (ChatGPT, Perplexity, AEO, and Google AI Overviews) to enhance performance across search platforms.
My expertise includes building high-authority backlinks (HARO, Guest Posting, Article Submissions, Business Listings, and Profile Links), improving PageSpeed and Crawl Efficiency, and delivering sustainable organic traffic growth. Additionally, I manage PPC Campaigns (Google Search & Shopping Ads) and excel in the E-commerce, Real Estate, Architecture, and IT industries.
Beyond SEO, I execute Email Marketing, Influencer Marketing Collaborations, and Social Media Marketing strategies to boost brand PR, awareness, and conversions, helping businesses grow through measurable and data-driven digital strategies.
Experience
Experience
Tariq Road, Karachi, PK
LiveBits | Web-Development & Marketing Agency
Feb 2025 – Present
Digital Marketing Specialist
At LiveBits, a global software and digital services company, I managed the complete portfolio of digital marketing clients. My responsibilities included delivering end-to-end SEO services, improving website speed and search visibility (including optimization for LLM bots), and running paid ad campaigns. I created reel ads, supported product hunting and product shoots, and boosted brand presence across social media platforms. I also executed email marketing campaigns and led the digital marketing team to ensure consistent, high-quality results for international clients.
Tariq Road, Karachi, PK
LiveBits | Web-Development & Marketing Agency
Feb 2025 – Present
Digital Marketing Specialist
At LiveBits, a global software and digital services company, I managed the complete portfolio of digital marketing clients. My responsibilities included delivering end-to-end SEO services, improving website speed and search visibility (including optimization for LLM bots), and running paid ad campaigns. I created reel ads, supported product hunting and product shoots, and boosted brand presence across social media platforms. I also executed email marketing campaigns and led the digital marketing team to ensure consistent, high-quality results for international clients.
Nazimabad, Karachi, PK
SEO Factors | Ecommerce
July 2024 – Jan 2025
SEO Executive
At SEO Factors, an apparel e-commerce brand focused on leather products in the US and UK markets, I managed product research and category expansion by identifying trending items and launching new product lines. I optimized product listings for search engine visibility, improved organic traffic, and executed Google PPC campaigns to drive sales. I also managed and optimized Google Merchant Center listings, ensuring high-quality performance and consistent order generation.
Nazimabad, Karachi, PK
SEO Factors | Ecommerce
July 2024 – Jan 2025
SEO Executive
At SEO Factors, an apparel e-commerce brand focused on leather products in the US and UK markets, I managed product research and category expansion by identifying trending items and launching new product lines. I optimized product listings for search engine visibility, improved organic traffic, and executed Google PPC campaigns to drive sales. I also managed and optimized Google Merchant Center listings, ensuring high-quality performance and consistent order generation.
P.e.c.h.s Sharah-e-Faisal, Karachi, PK
Facon Pakistan | Ecommerce
July - 2023 - June 2024
Digital Marketing Executive
At Facon Pakistan, an e-commerce leather apparel brand serving customers in the US and UK, I managed end-to-end product lifecycle and digital visibility. My responsibilities included product hunting, listing new leather products, coordinating and optimizing product shoots, setting pricing, and adding reviews. I optimized all product pages for SEO, performed keyword research, and built high-quality backlinks to improve organic rankings. I also managed Google Shopping Ads, optimized Merchant Center listings, and ranked products in Shopping results to consistently drive orders through both organic and paid channels.
P.e.c.h.s Sharah-e-Faisal, Karachi, PK
Facon Pakistan | Ecommerce
July - 2023 - June 2024
Digital Marketing Executive
At Facon Pakistan, an e-commerce leather apparel brand serving customers in the US and UK, I managed end-to-end product lifecycle and digital visibility. My responsibilities included product hunting, listing new leather products, coordinating and optimizing product shoots, setting pricing, and adding reviews. I optimized all product pages for SEO, performed keyword research, and built high-quality backlinks to improve organic rankings. I also managed Google Shopping Ads, optimized Merchant Center listings, and ranked products in Shopping results to consistently drive orders through both organic and paid channels.
Gulshan, Karachi, PK
Rooted.com | Domain Selling Company
Jan 2022 - July 2023
SEO Specialist
At Rooted, a global web development and digital services company, I managed SEO efforts to improve search engine rankings and increase brand visibility. I optimized on-page content, improved technical SEO, and supported data-entry tasks to maintain accurate web assets. I also worked on RM Salt, a sister project, where I listed products, optimized the website for SEO, and improved search performance to help the brand rank better and attract organic traffic.
Gulshan, Karachi, PK
Rooted.com | Domain Selling Company
Jan 2022 - July 2023
SEO Specialist
At Rooted, a global web development and digital services company, I managed SEO efforts to improve search engine rankings and increase brand visibility. I optimized on-page content, improved technical SEO, and supported data-entry tasks to maintain accurate web assets. I also worked on RM Salt, a sister project, where I listed products, optimized the website for SEO, and improved search performance to help the brand rank better and attract organic traffic.
Education
Education
Karachi, PK
2025 - Ongoing
BS Computer Science Program (BSCS)
Federal Urdu University of Arts, Science & Technology
Passionate about SEO, digital growth, and data-driven optimization strategies.
Karachi, PK
2025 - Ongoing
BS Computer Science Program (BSCS)
Federal Urdu University of Arts, Science & Technology
Passionate about SEO, digital growth, and data-driven optimization strategies.
Karachi, PK
2023 - 2025
Intermediate in (Computer Science)
Ziauddin University
Intermediate in computer science with a strong focus on SEO and digital strategies.
Karachi, PK
2023 - 2025
Intermediate in (Computer Science)
Ziauddin University
Intermediate in computer science with a strong focus on SEO and digital strategies.
Karachi, PK
2021 - 2023
Matriculation
Board of Secondary Education Karachi
Completed Matriculation in Medical as Computer Science was not offered as a subject.
Karachi, PK
2021 - 2023
Matriculation
Board of Secondary Education Karachi
Completed Matriculation in Medical as Computer Science was not offered as a subject.
SEO Tools That I Use
SEO Tools That I Use
Recommendations
Recommendations
Unaib Khalid
Senior Digital Marketer
Aarij really knows how to get websites to show up higher in search results. He took our website from being hard to find to being one of the first things people see.
Unaib Khalid
Senior Digital Marketer
Aarij really knows how to get websites to show up higher in search results. He took our website from being hard to find to being one of the first things people see.
Danish M. Khan
Founder of LiveBits | CEO
Aarij's proactive approach and strategic thinking make him an invaluable partner in achieving our SEO goals.
Danish M. Khan
Founder of LiveBits | CEO
Aarij's proactive approach and strategic thinking make him an invaluable partner in achieving our SEO goals.
Usama Rajput
Senior Digital Marketer | TL
Aarij is a true SEO professional. He's dedicated, hard-working, and always stays up-to-date with the latest changes. He gets the job done, and he gets it done well.
Usama Rajput
Senior Digital Marketer | TL
Aarij is a true SEO professional. He's dedicated, hard-working, and always stays up-to-date with the latest changes. He gets the job done, and he gets it done well.
Ubaid Saeed
Senior Developer | Team Leader
Aarij consistently delivers excellent SEO results. He is very thorough and his dedication and commitment are unparalleled.
Ubaid Saeed
Senior Developer | Team Leader
Aarij consistently delivers excellent SEO results. He is very thorough and his dedication and commitment are unparalleled.
